Aiyume – A boutique little shop at the end of Sukhumvit Soi 18!

Aiyume is located at the far end of Sukhumvit Soi 18. What attracted me most about this shop is the one-way glass they installed at the entrance — people inside can see what’s happening outside, but people outside can’t see inside. So quite often, as soon as someone walks past, the front desk staff already come out enthusiastically to welcome them. The entire building is painted pink, making it very easy to spot visually.

I’m usually quite weak against enthusiastic people — I’ve even been pulled into shops on the street by friendly staff before. Of course, this shop was no exception; I was also pulled in. After going abroad, one of the most direct feelings I got is that Thai people are really much more enthusiastic, especially Thai girls. I think this is one of the reasons why many brothers don’t want to go home after coming to Thailand. But this kind of enthusiasm seems to be natural for Thai people — they are warm to everyone. So please don’t naively think that a Thai girl is interested in you.

Anyway, this shop is one of the highest value-for-money places in Bangkok. It has multiple price tiers, with ordinary sessions starting from 2,800 baht. The interior decoration and facilities are very complete — you don’t have to worry that a lower price means poor infrastructure or service. There’s also a front-desk girl who speaks Chinese, so even if your English isn’t good, you don’t need to worry too much. One of the common problems that bothers brothers when playing in Thailand is the language barrier, but here you don’t have to worry. Many staff understand Chinese, and they can basically understand the requests you make, so you won’t get poor service because of language issues.

I checked the renovation status — from renovation to opening, it’s only been about one year. Compared with other shops at the same level, both the soft and hard facilities are cleaner and tidier. You don’t have to worry about hygiene. This again shows Thai people’s service awareness. You’ll find that even the simplest roadside small shops, their rooms — even the toilets — are clean. Even if the environment looks old and rundown, at least it’s clean and doesn’t smell. This is something Chinese scenic spots really need to learn from. Some public toilets in China are full of “strawberry towers” the moment you walk in, but this never happens in Thailand. For a shop like this, the cleanliness and hygiene standards are even more outstanding — they completely crush others in this regard. So brothers who have time can come and check it out.

Brothers who often hang around Bangkok know that Soi 33 has many old established shops. But to be honest, many of those shops’ facilities are starting to look dated, and because of their fame, there’s inevitably a bit of a “conveyor belt” feeling. Aiyume is on Soi 18. Although it’s not as famous, its advantages are being “new” and not “overly competitive.” Because it’s a new shop (only open for a little over a year), both the comfort of the rooms and the service attitude of the girls are still in an upward sprinting phase — there aren’t so many “old hands” who are just going through the motions. Under the same budget of around 3,000 baht, the soft and hard experience you can get on Soi 18 can really comprehensively crush those old shops that are resting on their laurels. There are about 20+ therapists available every day, so the selection is quite diverse.

The whole shop is about five floors. Around 5 pm in the afternoon, a vendor on a small motorcycle comes into the alley to sell food. He comes almost every day on time — I don’t know if the shop arranged it or not. I went three times and ran into him every time. It feels a bit like the scheduled staff meals delivered in China. I have to say they’re quite good at doing business. There are Thai-style fried chicken skewers, roasted sweet potatoes, etc. That day we each ordered a roasted corn when we came out — it was really delicious and cheap. It was like having a free staff meal in a way.

About the rooms

Rooms are divided into standard shower rooms and VIP jacuzzi rooms.

About the prices

(Prices start from 3400 baht for ordinary sessions, with multiple tiers available.)

About arrival time

The shop’s operating hours are from 10 am until late at night. I still recommend brothers come around 3 pm. By 7–8 pm, some brothers have already reported signs of queuing. It seems this shop is quite popular among many brothers. However, several good shops have been opening one after another on Soi 18 recently. I believe that in the near future, Soi 18 will also become as popular and famous as Soi 33.